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This site states the following, "Since 1972 the Webb family has offered perfection in." Our analyzers observed that the web site said " Sales, Installation, and Service." The Website also stated " We are experts in wood stoves, gas stoves, pellet stoves, fireplaces, and inserts. From the moment you walk in the door to years later, we are by your side. When you come in we will help you to determine what style of heating will be appropriate for your wants and needs, along with size and model. To ensure the unit you choose will be perfect for your home our trained professionals come to your house for a free." The website's header had cape cod fireplace as the most important keyword. It was followed by cape cod stove, gas fireplace, and electric fireplace which isn't as highly ranked as cape cod fireplace. The next words the site uses is wood fireplace. fireplace insert was also included and will not be seen by search crawlers.